An Exploratory Study of Casino Customer Loyalty Programs ... An Exploratory Study of Casino Customer Loyalty Programs i An Exploratory Study of Casino Customer Loyalty Programs by Cristina R. Crofts Dual Masters of Business Administration and Master of Science in Hotel Administration University of Nevada, Las Vegas 2011 A professional paper submitted in partial fulfillment of the requirement for the Master of ... An Exploratory Study of Casino Customer Loyalty Programs ... BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} Winners and Losers: Segmenting a Casino Loyalty Programme
An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, ...
An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing. STUDY ON THE PREFERENCE OF CUSTOMERS TOWARDS CASUAL ... [5] Crofts, C. R. 2011. An exploratory study of casino customer loyalty programs. University of Nevada. Master Thesis. [6] Dreze, H. and Hoch, S. J. 1998. Exploiting the installed base using cross-merchandising and category destination programs. [7] Harunavamwe, M. and Kanengoni, H. 2013. The impact of monetary and non-monetary rewards on An exploratory study of how casino dealer communication ... ARTICLE An exploratory study of how casino dealer communication styles lead to player satisfaction Jinsoo Hwanga and Seulgi Parkb aThe College of Hospitality and Tourism Management, Sejong University, 209 Neungdong-ro, Gwangjin-gu, Seoul, Korea (143-747); bDivision of Tourism, Baekseok University, 76 Munam-ro, Dongnam-gu, Cheonan, 31065, Korea An Exploratory Study of Customer Satisfaction in a ...
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American airlines points loyalty wallet | WAPZ.NET An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior“ (Oliver, 1999, as cited in Hendler & Latour, 2008, p.119). Service climate and customer satisfaction in a casino hotel: An exploratory case study … The purpose of this study is to apply a service management framework to the study of casino hotels and introduce an exploratory research case study that provides a preliminary investigation into the relationship between dimensions of service climate and customer satisfaction in a casino property. Developing Loyalty Programs for Convention Attendees: An Exploratory Study… Reward programs build loyalty for hospitality businesses. Such programs are rare in the convention industry, despite the fact that the industry is challenged to increase attendance while maximizing profits. This study evaluated the attributes of a possible reward program for convention attendees. Attendees at a large international convention completed a survey on which they rated potential THE EFFECTS OF SERVICE RECOVERY SATISFACTION ON …
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